SD-5 Market ResearchThe purpose of this document is to provide DoD and other Federal personnel involved in the acquisition process with practical guidance on using market research to ensure the acquisition of products and services that will best serve the government??s needs. Specifically, this document is designed for personnel involved with establishing requirements for products or services, such as engineers, technical specialists, project officers, and customers; personnel involved with purchasing products or services, such as contracting officers, contract specialists, and cost analysts; and personnel who support the acquisition process, such as logisticians, testing and quality assurance specialists, and legal counsel.

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Supplier Lists

Supplier lists can be general-surveying a wide field-or specific to a particular category. If a specific list does not give you the data you need, try e-mailing or calling the parent company to inquire about related lists.

Industry Information

Internet market research can help you identify market capabilities and customary practices of a particular industry, such as the following:

•  Industry-standard terminology

•  Product modifications and tailoring

•  Distribution and support options

•  Representative incentive provisions

•  Warranties

•  Product obsolescence

•  Spares provisions

•  Pricing practices

•  Methods for ensuring reliability

•  Other capabilities of the marketplace.

News and Publications

Almost any recent, publicly available information is likely to be accessible through the Internet. The types of publications that are available through the Internet include newspapers, trade jour- nals, government publications, announcements of new products, press releases, and annual

reports released by individual companies. Internet search engines-such as A9, AltaVista, AlltheWeb, Ask, Dogpile, Gigablast, Google, HotBot, Lycos, MetaCrawler, MSN, SearchHippo, WiseNut, and Yahoo (to name a just few)-enable you to locate articles by using keywords, product names, services, or the name of a particular company. Search Engine Guide (searchengineguide.com) offers lengthy lists of hyperlinks to various types of search engines.

Many electronic publications contain either the full text or an abstract of published material and include bibliographic references. Some electronic publications cover a broad range of busi- ness and economic information across all segments of the economy.These publications can be

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