SD-5 Market ResearchThe purpose of this document is to provide DoD and other Federal personnel involved in the acquisition process with practical guidance on using market research to ensure the acquisition of products and services that will best serve the government??s needs. Specifically, this document is designed for personnel involved with establishing requirements for products or services, such as engineers, technical specialists, project officers, and customers; personnel involved with purchasing products or services, such as contracting officers, contract specialists, and cost analysts; and personnel who support the acquisition process, such as logisticians, testing and quality assurance specialists, and legal counsel.

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• Summary of the scope of the market research effort, including the questions to which answers were sought, the information requested from potential sources, methods used to obtain data, and so on

• Discussion of potential suppliers, including recent government contracts for the same or similar product or service

• Discussion of product or service characteristics obtained through data collection, includ- ing any shortfalls in meeting the government requirement

• Discussion of commercial business practices, procedures, terms, and conditions

• Discussion of cost or price factors uncovered during the investigation

• Discussion of quality factors, including such issues as past performance, references, product testing or evaluation, customer satisfaction, warranties, and quality problems

• Actions taken as a result of the market research

• Recommendations.