SD-5 Market ResearchThe purpose of this document is to provide DoD and other Federal personnel involved in the acquisition process with practical guidance on using market research to ensure the acquisition of products and services that will best serve the government??s needs. Specifically, this document is designed for personnel involved with establishing requirements for products or services, such as engineers, technical specialists, project officers, and customers; personnel involved with purchasing products or services, such as contracting officers, contract specialists, and cost analysts; and personnel who support the acquisition process, such as logisticians, testing and quality assurance specialists, and legal counsel.

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Other  Information

on  Market  Research

Many tutorials and guides on market research are available on the Internet.They include the following:

•  Defense Acquisition University, Continuous Learning Module CLC004,"Market

Research," https://learn.dau.mil/html/clc/Clc.jsp.

•  Information Research Services,"Condensed Guide to Market Research," https://www.informars.com/mt/guides/guide.htm.

•  Navy Acquisition Reform Office,"Market Research Tutorial," https://acquisition.navy.mil/aosfiles/tools/marketresearch/index.html.

•  National Aeronautics and Space Administration,"Market Research Guide," https://www.hq.nasa.gov/office/procurement/market.html.

•  Office of the Secretary of Defense for Acquisition,Technology

and Logistics (Acquisition Initiatives),"Commercial Item Handbook," https://www.acq.osd.mil/dpap/Docs/cihandbooks.pdf.

•  Rutgers University Libraries,"Market Research," https://www.libraries.rutgers.edu/rul/rr_gateway/research_guides/busi/markres.shtml.

•  Defense Standardization Program Office,"Commercial Item Handbook," https://assist.daps.dla.mil/quicksearch/basic_profile.cfm?ident_number=112025.

•  Army Contracting Agency,"Market Research Guide," https://www.aca.army.mil/docs/Community/aca_mktrsch_gd.doc.

•  Air Force Logistics Management Agency,"Market Research/Analysis Guide," https://akss.dau.mil/Documents/Policy/AFLMAMarketResearchAnalysisGuide.pdf.

•  Air Force Materiel Command,"Market Research Process Guide," https://www.afmc-mil.wpafb.af.mil/HQ-AFMC/PK/pkp/polvault/guides/ market_research_guide.doc.

•  Air Force Materiel Command,"Market Research Product/Service Template," https://www.afmc-mil.wpafb.af.mil/HQ-AFMC/PK/pkp/polvault/guides/ market_research_template.doc.

Source:  https://assist.dla.mil  --  Downloaded: 

Check  the  source  to  verify  that  this  is  the  current  version  before  use.                                                                        35