SD-5 Market ResearchThe purpose of this document is to provide DoD and other Federal personnel involved in the acquisition process with practical guidance on using market research to ensure the acquisition of products and services that will best serve the government??s needs. Specifically, this document is designed for personnel involved with establishing requirements for products or services, such as engineers, technical specialists, project officers, and customers; personnel involved with purchasing products or services, such as contracting officers, contract specialists, and cost analysts; and personnel who support the acquisition process, such as logisticians, testing and quality assurance specialists, and legal counsel.

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Foreword                      1

Background                  2

What Is Market Research?       2

Why Do Market Research?       2

When Is Market Research

Done?                                      5

Who Should Be Involved

In

C o n t e n t s

The Market Research

Process                      13

Strategic Market Research

(Market Surveillance)            14

Identify the Market or Market

Segment of Interest              14

Identify Sources of Market

Information                         16

Other Considerations    32

Amount of Information

to Gather                               32

Procurement Integrity Act      32

Paperwork Reduction Act       33

Cost of Market Research        34

Refine as You Proceed           12

Tailor the Investigation          12

Repeat as Necessary              12

Communicate                        12

Involve Users                         12

Summarize Strategic Market

Research                            19

Formulate Requirements       20

Identify Sources of

Information                         21

Collect Product or Service

Information from Sources      22

Collect Information from

Product or Service Users       26

Evaluate the Data                 27

Document the Results           30

Appendix C                 47

Examples of Tactical

Information

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