Not only is strategic market research helpful when defining high-level operational require- ments, but it is an important tool in trades analyses. A key step in conducting market research is communicating DoD requirements to industry.This information must reach industry early in the process for two reasons. First, it allows vendors to identify potential commercial items or NDis that can meet the DoD requirement. Second, early communication of requirements en- sures that industry representatives will be better prepared to answer questions asked during sub- sequent market research and analysis.
DoD requirements can be communicated to industry through sources-sought announce- ments; requests for information advertised in FedBizOpps, trade journals, and other mass media; and presolicitation or bidders conferences.Whenever possible, requirements should be stated as performance specifications (in terms of outcomes or results) rather than as design specifications (in "how-to" terms).
The operational requirements agreed to by the customer/end user, including any tradeoffs in light of commercial capabilities, will ultimately govern the degree to which commercial items/ NDis are incorporated into the end product.
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